Loncer is a London based fashion brand established in 2017.
Women are our inspiration… They are our givers, carers and strength… Everything that makes a woman makes Loncer.
We want to change the way clothes are bought… To be inspirational, progressive and to get women to embrace their individuality by investing in luxury essentials, not be hidden in the masses.
Every women is unique and should portray her best self through her wardrobe… One of our principle focuses is to create unique pieces in fine material and of handmade sophistication, while remaining and supporting ethically made fashion that is cruelty free.
The Loncer women should want to express her femininity and feel empowered, give her the confidence to stand strong and be bold through contemporary and effortless fashion with charisma.
Our vision is to turn Loncer from a conceptual boutique to a create hub where we can continue to excel and create trends that will evolve.
So ladies, be Loncer… The one that everyone envies.